Grand Master Bartender Competition
Although a popular spirit amongst the inner circle of bartenders and mixologists, not many bar patrons were calling for the liqueur. So we created the Grand Master Bartender Competition. Within the campaign, bartenders were asked to submit their best Grand Marnier cocktail recipe which were voted on through social media. The best were chosen to attend a live event where their cocktails were created, sampled by patrons and judged. The winning Grand Masters were rewarded with a VIP trip to the south of France where they got the opportunity to drive classic sports cars across the countryside.