Moët & Chandon
On The Rocks
Moët & Chandon, the world's most loved champagne wanted to get the word out about it's newest product, Moët Ice Imperial. It is the first and only champagne especially created to be enjoyed over ice. We employed bold, awareness-building materials that also fit with Moët's high-end brand persona. Traffic-driving print ads, elegant retail window graphics and in-store displays created a big splash for the new champagne and drove product trial.