VOSS water which had been historically very upscale, yet reserved, requested that we bring some vibrancy and excitement to the brand for summer. We created Miami Voss which was a retail inititative that employed a consumer promotion. The program increased retail presence during the summer and created consumer buzz through an engaging activation that enticed consumers with a luxury trip to Miami. There they’d experience prestigious accommodations at the Fontainebleau resort and hotel. The graphics and displays (which were developed in partnership with Applied Merchandising Concepts) brought some lively color to the brand while still maintaining VOSS’ upscale tone.