An Iconic American Brand Turns 150 - and The A Team Made It Unforgettable

When one of America’s most beloved CPG brands approached The A Team to help celebrate its 150th anniversary, we went all in to make the milestone truly memorable.

We developed a comprehensive brand activation strategy that included:

Designing commemorative packaging to honor the brand’s heritage.
Creating retail displays that brought the celebration to life in-store.
Reviving the brand’s social media presence with nostalgic yet modern storytelling.
Launching a national consumer promotion where participants could win $1.5 million in prizes.

The result? A fully integrated anniversary marketing campaign that reignited consumer excitement, boosted engagement, and reinforced the brand’s place in American culture.

Now that’s a celebration worth opening a can for - or, as we like to say, that’s a lot of beans!