B&M Baked Beans
150th ANNIVERSARY

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When the iconic American brand approached us to help make a big deal about their 150th birthday, we R.S.V.P’d with everything we had. We helped them with a range of strategic tactics that started with some commemorative packaging designs, then designed some retail displays, rekindled their social presence and even created an engaging promotion where consumers got a chance to win $1,500,000. That’s a lot of beans!

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Commemorative packaging


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Retail display


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OUT OF HOME


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Social posts


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Promotional microsites