O'Hara's | Paulaner USA
IRISH AF
O’Hara’s, a Dublin-based brewery rooted in centuries-old Irish brewing tradition, partnered with The A Team to make waves in the competitive U.S. craft beer market.
Despite their exceptional quality and authentic heritage, the brand needed to connect with a younger audience - especially millennial and Gen Z beer drinkers looking for something real, bold, and unapologetically different.
Our solution: the “IRISH AF. DELICIOUS AF.” communication platform - a fearless, tongue-in-cheek campaign that celebrated O’Hara’s Irish authenticity while speaking in the voice of a modern beer lover.
This creative strategy helped O’Hara’s stand out against larger global competitors, sparking attention across social media, retail promotions, and digital activations. The result: a small Irish brand that made a big impact in the American craft beer scene.
