O'Hara's | Paulaner USA
O'Hara's is a Dublin brewery that uses centuries-old, Irish brewing techniques. Despite the high-quality of their beers, they were having a hard time connecting to younger, U.S. drinkers. The A Team came up with the IRISH AF DELICIOUS AF communication platform. This standout work allowed the small Irish brand to make some big noise against larger competitors while also communicating to millennials with language that speaks directly to them.