Nylabone
CHEWS FOR GOOD
When our Nylabone clients told us it was their 70th anniversary, we recommended they do something special. The A Team recommended that they highlight their love for shelter pets with the “Chews for Good” program. The idea was simple: Every time a consumer buys a Nylabone toy, Nylabone would then donate a toy to a needy shelter pup. Nylabone joined forces with Best Friends Animal Society to distribute the donated toys to animal shelters.
A microsite that employed receipt verification tech was deployed. The program created so much excitement that pet retailers ordered over 1,000 incremental Chews for Good displays. The program was a big win for the brand with thousands of Nylabones sold which meant that thousands of shelter dogs got a treat too. Now, that’s a feel-good story worth barking about!
