VOSS Water
VBQ
Turning Every BBQ Into an Elevated Summer Experience
When VOSS Water wanted to amplify summer sales and strengthen its premium lifestyle positioning, The A Team developed the VBQ campaign - a creative twist on the classic BBQ that transformed everyday grilling into a refined, refreshing VOSS experience.
The campaign connected the purity of VOSS with the energy of outdoor entertaining by showing how adding VOSS to your BBQ instantly elevates the moment into a VBQ - a celebration of style, taste, and togetherness.
Through a strategic partnership with Weber Grills, in-store retail displays, and a robust digital and social media program, the VBQ initiative featured:
Influencer collaborations sharing exclusive grilling and entertaining tips.
Branded content across multiple channels, driving awareness and engagement.
A cohesive, premium look and feel that inspired consumers to make VOSS a summer essential.
The result? A nationwide lifestyle campaign that fired up engagement, boosted sales, and cemented VOSS as the go-to hydration choice for sophisticated summer gatherings.
