BRAVECTO | MERCK ANIMAL HEALTH
12 Rewarding Weeks
Merck Animal Health's, Bravecto - a leading flea & tick medication, needed a way to increase advocacy of veterinary clinics and reinforce the brands 12-week product benefit. So we created the 12 Rewarding Weeks program. The initiative was educational in nature but offered Vets and their staffs digital rewards such as music downloads, e-books and app store credits for engaging with the program. It was executed through sales materials, targeted email communication and fulfilled with our partner, Snipp Digital.