BRAVECTO | MERCK ANIMAL HEALTH
12 Rewarding Weeks
Merck Animal Health partnered with The A Team to strengthen veterinary advocacy for Bravecto, the leading flea and tick protection brand known for its 12-week efficacy. The challenge? Reinforce Bravecto’s long-lasting benefits while engaging veterinarians and their clinic teams in a meaningful, motivational way.
Our solution was the “12 Rewarding Weeks” campaign - an educational, incentive-based digital program that encouraged veterinary staff to deepen their knowledge of Bravecto’s benefits. Participants earned digital rewards such as music downloads, e-books, and app store credits for completing learning modules and engagement activities.
The result: stronger clinic engagement, increased advocacy for Bravecto, and a measurable lift in long-term product loyalty.
