When Moët & Chandon, one of the world’s most iconic luxury champagne brands, introduced its newest innovation - Moët Ice Impérial, the first and only champagne designed to be served over ice - the brand turned to The A Team to create a bold, awareness-driven launch campaign that matched its prestige and sophistication.

To capture attention and drive trial among luxury consumers and champagne enthusiasts, The A Team developed a multi-channel campaign featuring:

• Elegant in-store displays that reflected Moët’s refined aesthetic.

• Striking retail window graphics that drew consumers in with a sense of indulgence and modernity.

• High-impact print and digital advertising that positioned Moët Ice Impérial as the ultimate expression of summertime luxury.

The result was a luxury product launch that made a big splash - elevating brand awareness, increasing trial, and reinforcing Moët & Chandon’s position as the leader in champagne innovation and celebration.

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