Sobieski Vodka
LIVE LIKE A KING
Named after Polish King Jan Sobieski III, known as “The Lion of Lechistan” for his leadership and bravery, Sobieski Vodka carries a proud heritage rooted in strength and honor.
The A Team was challenged to bring that history to life for today’s audience - and we did it in a bold, modern way. Our campaign invited consumers to “Live Like a King” through a national sweepstakes, where participants could enter for a chance to win $1 million in cryptocurrency.
By blending brand storytelling with digital innovation, The A Team helped Sobieski connect its centuries-old legacy to a new generation of vodka drinkers - proving that tradition and technology make a powerful mix.
