The A Team was challenged by Merck Animal Health to drive awareness, education, engagement and renewal for their HomeAgain brand – a pet recovery service that uses advanced microchip technology and a network of HomeAgain individuals dedicated to rescuing lost pets. These “HomeAgain Heroes” are whom the campaign focused on.

The agency efforts involve in-clinic communication; posters, counter cards, brochures as well as email, digital and social designed to resonate with both clinic staff and pet parents. All efforts surrounded a cause-related effort designed to aid actual HomeAgain Heroes. Consumers got to vote for their favored animal shelter which was ultimately given a generous cash award from the HomeAgain brand. Consumers who voted were entered into a sweepstakes to win pet prizes.