VOSS
DROPS OF KINDNESS
A Drop Of Kindness can go a very long way.
Leveraging the strategic partnership between VOSS Water and Dwayne “The Rock” Johnson, we created a movement that encouraged consumers across the U.S. to share their everyday acts of kindness with VOSS and The Rock.
The campaign carried a universal message: the world needs more civility, compassion, and kindness - especially in challenging times. Supported by retail merchandising, a targeted email campaign, and the massive social media reach of both VOSS and Dwayne Johnson, Drops of Kindness generated widespread engagement and brand love nationwide.
By combining purpose with celebrity influence, The A Team helped VOSS connect emotionally with consumers and turn kindness into a brand-building movement.
