A Drop Of Kindness can go a very long way.

Capitalizing on the strategic partnership between Voss Water and Dwayne, “The Rock” Johnson, we created this powerful movement for US consumers. The initiative encouraged everyone to share everyday acts of kindness with VOSS and Dwayne Johnson. Through the idea that we collaborated on, we wanted to communicate that the world needs more civility and acts of kindness during these trying times. This initiative had universal appeal and was completely relevant to current events. It was supported with retail merchandising, an email blast campaign and took advantage of both Voss' and Dwayne Johnson's huge social media followings which caused massive engagement across the nation.

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